Who is on the Internet

I read an article from the ClickZ Internet Marketing Solutions for Marketers blog about which counties are now increasing their use of the internet. The article stated that more people went online in Spain, Brazil and Japan, and less people went online in Germany and France,than previously in those countries. These figures were collected by Nielsen/NetRatings. This is important information for marketers to know because there are many opportunities abroad that companies need to take adventage of. With social media tools such as blogs the targeted consumer needs to, and be willing to access the internet to get to the message the marketer is trying to deliver. So it is important for the marketer to know who is online, and what their needs are to tailor the message to their cultural expectations. In the future we are sure to see an increase in social media fuiled by the web and marketer need to stay on top of this growing opportunity to stay competetive.
Article may be found here: Active Home Internet Users by Country, March 2007 .