Wednesday, April 11, 2007
Lets Have a Tea Partay!
Earlier in the semester we were talking about YouTube and the issues that they were facing with copy righted material. We were also talking about the new creative ways that companies were advertising. So when I came acrorss Smirnoff's Raw Tea ad on YouTube I just had to blog the hilarious commercial about New England gangstas. Smirnoff decided to try YouTube out as an advertising medium, but in order to do so they knew that they couldn't use the regular advertising techniques that we are all used to. People would reject the video if there was too much of the product in your face because they would recognise it as an ad and nothing more. So Smirnoff's strategy was to be entertaining so that customers would watch the video and pass it on to their friends. This strategy seemingly worked for Smirnoff with the video enjoying over a half a milion views. To read more about Smirnoff's Tea Partay visit this blog.
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2 comments:
This video was pretty funny. I think it's wonderful how it goes to show how advertising has changed with the progression of the internet. Instead of companies saying anything and the consumer listening - it has taken a real reversed role. Companies need to actually say or present something thats of true interest to their consumer. What a concept!
Yup and of course good thing we are taking this class right, because now we know more about how technology is changing the way marketers have to address their customers. I think the most important thing for a marketer to remember is to be able and willing to adapt to a changing culture and increasing technology to stay ahead of the competition, which is the bottom line.
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