Google Juice

Toby Blair's Skype presentation in class inspired me to find out more about Google juice. Her blog Diva Marketing comes up very high on Google if you search the term "marketing blog" and I decided to look into this subject. The whole point of blogging for marketing purposes is to get your word out and get it out to a lot of people. The best way to do this is to make sure that your blog shows up high on a search engine's search results, so I decided to search how to get Google juice on Google. The heart of search is the Google bot that crawls the depths of cyberspace to find every single web page on the Internet by hopping from link to link to link. When this guy finds web pages it takes them back to Google to have them Indexed according to a very specific PageRank algorithm. This algorithm gives the site a weight depending on the amount of links on the site and the quality of those links. So for example if a high traffic site with a lot of links themselves is linked to your site you would get a higher rank on Google's page rank system as opposed to if you linked to a site with a few unimportant links. I also found a blog talking about this subject. This is Bernie Zimmermann's blog. He has a step by step article telling you how to provide your own blog with Google juice. The first step Bernie suggested was linking to other sites because like I mentioned above, the Google bot that ranks search results checks to see sites that are often linked to. The second thing Bernie suggests is to link to your own site every time you have the opportunity. So if for example you are on a relevant site and commented on someone else's blog you could leave the URL for your page. Or sign all of your e-mails with the URL of your blog and soon people will notice your blog. Also you can link to your older posts to let readers and the Google bot know that your older content is still relevant. In the third update about Google juice that Bernie did, he gave more tips on fueling your web site's Google juice. He has links to other sites talking about this subject, like buzzle.com where a second article about Google juice can be found. This article suggests that you should register your website for longer than one year because spam websites usually only register for a short period of time and therefore the Google bot generally assumes that these short subscriptions are all spam.
For more information about Google juice and how exactly the PageRank algorithm works you could read John Battelle's book Search which is about search sites, including Google, and how these sites are changing the Internet.