S.O.S

I was reading some blogs on Clicz.com and found one that sounded interesting. It was about the S.O.S or Save Our Selves campaing. This global environmental campaign headed by MSN, intends to raise global awareness about environmental issues. The effort will be launced by a 24 hour concert, Live Earth, with preformances on all the 7 continents of the world. MSN teamed up with former vice president Al Gore as well as other clebrities to help promote this global event. The concert even will be brodcast on television as well, and the organizers are hoping to reach billions of people in this way. All proceeds from the event will go to The Alliance for Climate Protection which is chaired by Gore. This event is an amazing opportunity for companies to market their products to billions of people world wide, and its also a great opportunity for companies to connect to a positive movement and build their character. The whole purpose of the event is to introduce people all over the world to the issue of global warming and educate them on what they themselves can do for the world. This concert is inteded to be a kick off for a much larger campaign to focus on these environmental issues.

I believe that this concert has a very nobel cause and I support educating people on environmental issues 100%, however my concern with this whole concert nonsense is the amount of natural resources that will be spent, the amount of waste generated and the amount CO2 that all of this will produce. Yes, its a good cause and people should be educated, but is it really necessary to hold a concert on ALL of the continents? I'm sure the pinguins will enjoy the music on Antarctica however, I think an alternative method will be much more environmentally friendly and that is what the cause is all about in the first place. If they set up a totally internet based campaign and let people do the Blogging (as we have already learned from our Info Tech class) people will get involved and no resources will be wasted. People can link to eachother's bloggs and generate word of mouth buzz and the campaign will reach millions in no time.

But all in all I think that caring about our environment is a very important cause. We have to clean up the mess that humanity has already made so our children can enjoy the world like we have.

Picture by: Christian Mehlführer provided by Wikipedia Commons